Ylopo announces new video marketing product DyVA at ICNY
After a year that saw revenue more than double, digital marketing company Ylopo announces the launch of DyVa to automate video creation and advertising for agents at Inman Connect New York.
Digital marketing company Ylopo revealed at Inman Connect New York Dynamic Video Ads, or DyVA, a product that quickly produces and publishes branding and lead engagement videos for real estate agents.
Over the past 12 months, the company has more than doubled in revenue and experienced an 85 percent growth in customer volume. What better time to announce a new product?
DyVa makes it easy for agents to populate social media feeds with playful or poignant videos. Templates can be chosen to promote new listings, celebrate a holiday, announce a closing or promote an open house.
Creating a video is pretty simple, starting with only an MLS number or Listing ID. Once the listing’s information is confirmed and agent information is input, all that’s left is deciding on a campaign budget.
Ylopo’s products have primarily centered on lead capture, but DyVa includes branding videos, too. With a video production team creating three to four options each month, Ylopo can supply customers with an ongoing library of unique and trendy video assets. Think of them as video listicles or commercials that resemble catchy Pinterest boards.
From a suite on the 37th floor of the Marriott Marquis in Times Square, Ylopo demonstrated its new product’s user experience, which should be seamless for existing customers to adopt. No new major alterations have been made to how the Mission Control backend looks or functions. Company executives also provided some insights from six months of beta testing.
One sample revealed that a mere $65 spend for an engagement video resulted in 2,500 impressions and 510 completions, meaning the number of times a video was watched until its end. Another agent saw 15 percent increase in open house visits after it was promoted exclusively using DyVa.
Branding video results also seem to be more effective, with on beta test showing that $100 campaign resulted in 15,000 impressions, 12,500 views and 10,000 completions.
Granted, results will vary depending on a user’s existing audience and sphere of influence. However, video can be a highly effective way to increase both.
Ylopo has integrated DyVa into its standard Mission Control dashboard. There are plans to create video templates for those brokerages that have their own iBuyer programs and offer custom services to create and market longer marketing videos. A video-driven “digital recruiting machine” is also in the works.
Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.
Top B2B Digital Marketing Strategies For Lead Generation In 2020, According To Digital Silk
From LinkedIn to exit intent pop-ups, Digital Silk identified 14 research-backed B2B digital marketing strategies for more leads in 2020.
NEW YORK, Jan. 29, 2020 /PRNewswire-PRWeb/ -- 85% of B2B marketers view content as the most effective digital marketing method for lead generation.
According to Digital Silk, a global digital agency, content marketing will remain one of the most popular choices for B2B lead generation in 2020.
However, with the changing tech landscape and B2B buyer demographics, other, less intuitive digital marketing tactics and channels are expected to gain momentum - mobile being one of them.
As many as 80% of B2B buyers use smartphones for research, yet mobile is still one of the most underused channels in B2B lead generation.
Digital Silk listed these among 14 proven B2B digital marketing strategies for more leads in 2020.
Here are the top seven:
1. Blogs for SEO and authority building
Companies with live blogs get 67% more leads than those without. Whatsmore, blogs can feed into every stage of the sales funnel, as well as boost a site's rankings on search.
In 2020, blogs will remain an important contributor to SEO, but more businesses are expected to use them for authority building as opposed to attracting organic traffic.
2. LinkedIn as the top B2B social media channel
55% of B2B buyers turn to social media when researching their next purchase. LinkedIn has become one of the go-to platforms and is fast-emerging as the top social media network for acquiring B2B leads.
Cultivation of social interactions via communities, micro-influencer marketing and LinkedIn marketing are some of the biggest B2B social media trends to expect in 2020.
3. FOMO as a lead generation tactic
Though not a strategy per se, the fear of missing out (FOMO) is a powerful tactic in digital marketing, as reports show that 56% of all users and 70% of millennials experience FOMO.
Being a dominant group in B2B buyer demographics, millennials will fuel more use of FOMO in 2020.
Marketers will use different techniques such as time-limited offers, live sales updates and countdowns -among others- to create a sense of urgency, stimulating both lead generation and conversions.
4. Media-rich landing pages
Research shows that 68% of B2B businesses are already using strategically optimized landing pages to acquire leads.
The biggest landing page optimization trends in 2020 will be video insertion and compelling copy. More landing page best practices include offering added value or free downloadable resources, usage of client logos as social proof, clear calls-to-action and visual cues, no navigation, and usage of shareable and downloadable "Thank You" pages.
5. Search engine marketing to attract competitors' audience
The most effective paid method of digital marketing, according to 58% of B2B marketers, is search engine advertising.
In 2020, a good search engine marketing strategy will use competitor monitoring to identify new target audiences and approach them with competitive offers.
6. Personalized exit intent pop-ups
Exit-intent pop-ups can keep the leads in the sales pipeline, maintaining interest and boosting conversions by up to 200%.
In 2020, B2B marketers can expect to see and use more personalized text or image click, scroll-triggered and timed pop-ups.
7. Video marketing for all stages of the marketing funnel
Reports show that videos help 90% of customers make a buying decision and 71% of B2B companies already use video marketing to increase sales and brand awareness.
In 2020, video will remain one of the B2B buyers' go-to channels for product discovery, learning and reviews. The most effective formats B2B companies should consider are how-to videos, explainer videos and webinars.___
In 2020, B2B digital marketing strategies for lead generation will continue to evolve alongside new technologies, search algorithms, buyer demographics and behavior.
As the digital environment grows more sophisticated, businesses will turn to specialized agencies for digital marketing strategies and execution.
Digital Silk is a team of experts dedicated to helping brands capitalize on the latest trends in digital marketing such as content marketing, social media marketing, PPC and more.___
About Digital Silk: Digital Silk is a creative digital agency focused on growing brands online. From custom websites to digital marketing, Digital Silk creates SUPERIOR digital experiences to drive higher conversions, greater brand engagement & measurable results.
SOURCE Digital Silk
Your 2020 Guide on How to Get the Most Out of Video Marketing
Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.
From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want to truly engage with your audience in order to improve brand awareness and boost leads and sales.
According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website.
Some other benefits include:
As we head into 2020, here are three video content marketing trends you can expect to see going forward.
Just when everyone seemed to get the memo that horizontal filming is best, vertical videos come along! This is because consumers watch a lot of things on smartphones.
Instagram and Snapchat were the first to utilize vertical videos in Stories, and Instagram Television (IGTV) was next.
Here’s how Netflix used vertical digital marketing videos to showcase previews.
This refers to anything that is recorded and broadcast in real time. People like to feel like they’re being spoken to directly and authentically, and live streaming is also a low-cost way to produce collateral.
We’ve seen more and more social platforms implement this functionality, including Instagram Live, Facebook Live, Twitter Live and LinkedIn for a select few.
So far, it seems to be largely clothing retailers who are leveraging this tactic.
How it works: Users can click on a section of the screen (say, a skirt on a model) and be directed to the link to buy the item.
A recent survey by Brightcove revealed that 23% of consumers overall and 30% of Millennials want links that let them directly purchase a product.
Now that you’ve got an idea of what’s going to be popular in 2020, here are some ways to incorporate engaging footage into your campaigns this year.
A survey by marketing technology company eyeview showed that video on landing pages can increase conversions by 86%. It’s a great way to increase search rankings, as Google’s algorithms are increasingly prioritizing websites with this type of content.
Other advantages: It can lead to more social shares, build trust and awareness and reduce bounce rate.
Shopify created an inspirational brand montage that lives on their homepage. It explains what they do, highlights different customers and announces they now support one million businesses.
Did you know blog posts can be just as valuable as a landing page? Think about filming your post instead of writing it (or do both), and you’ve easily increased the odds of that info reaching more visitors.
Moz.com, which is considered an SEO authority, found that showing a clip with blog images and text increased reach by 3X.
Here’s how one of our clients, Financial Recovery Institute, uses it in a blog to tell a story.
The digital marketing videos you create will depend on your objectives and goals. For example, are you announcing a new product, an event, or a course you want people to sign up for?
You could also use email to give people a sneak peek of longer footage on your website. Once you’ve decided what you’re promoting, you can begin shooting.
Something to note: There are over 30 major email clients, including Microsoft Outlook, Gmail, Yahoo Mail and Apple Mail. Some of them don’t support the requirements for using clips in emails.
Several of the popular email newsletter services like Constant Contact, aWeber and MailChimp make it simple to share what you film by using a screen capture and linking the image to the original content.
That way, a user can just click on the image in the email and be directed to your clip. Want to learn more? Check out eVision Media’s recommended email newsletter providers.
A solid social media strategy is essential, and you only need to glance at your Facebook, Twitter, Instagram or LinkedIn feed (and of course YouTube and Pinterest) to see how big a role video plays for companies.
Some formats you could shoot for social media include:
It’s important to remember that each social media platform has rules around how long your digital marketing videos can be. Here’s a quick reference guide:
Make sure your videos are optimized for each social media platform. Viewers on Instagram expect different things than those on Twitter, for example.
We can’t possibly cover every platform or video content marketing strategy out there, but I hope this has given you some ideas on how to use this valuable tool in 2020.
Remember: No matter what you’re creating or selling, it’s all about storytelling. It’s time to tell the most authentic and compelling stories you can about your products or services!
And if your organization needs help with social media marketing, it’s best to find a qualified service provider who understands the specific nuances of the different social channels and what works best on each.
Originally published here.
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Author: Susan Friesen
Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence. As a… View full profile ›
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